Management Team

Doron Gerstel

Doron Gerstel - CEO


Doron Gerstel has more than 20 years of entrepreneurial and executive experience in the high-tech industry. He has a proven track record of integrating strategic planning and operations with world-class visionary skills and creative management to achieve global business goals. Doron was previously the CEO of Nolio – a global leader in application release automation. Nolio was acquired by CA Technologies in 2013 and Doron led the company’s strategic directions for the following 12 months. Before Nolio, Doron was the CEO of Syneron (NASDAQ: ELOS) – a leading global aesthetic device company. In 1999, he co-founded and led PHP company Zend Technologies as the CEO and President. Doron was also VP of Operations at Lumenis and Fibronics. Doron holds an MBA in Marketing from the Tel-Aviv University and a B.Sc. in Economics and Management, Information Systems from the Technion Institute.

Raffy Wreschner

Raffy Wreschner - CFO


Raffy Wreschner brings to Panaya over 15 years of international experience in operational and financial leadership, and a proven track record in venture financing and M&A. At Panaya he is responsible for all finance, legal and administration activities of the company. Most recently he was head of Business Operations for the EMC Storage Software Group (NYSE:EMC). Raffy joined EMC following its successful acquisition of Kashya, a leading data replication software company, where he served as its CFO prior to the acquisition. Before joining Kashya, Raffy was the Controller at Alchemedia - a data protection software company. Raffy also worked for 5 years in public accounting both in the UK (with BDO Stoy Hayward) and in Israel (with KPMG). He received his BSc in Economics and Accountancy from City University, London and is a UK qualified chartered accountant.


Yosef Fried - VP Corporate Development


Yosef has over 20 years of global high-tech experience spanning corporate development, alliances, strategy, sales, product development and investment banking. At Panaya he is responsible for corporate development, strategic alliances and building the Panaya eco-system. Yosef spent six years as the VP, Corporate Development and Strategy for BMC Software (NASDAQ:BMC), where he led the acquisition of 19 public and private companies that formed the basis of BMC's industry leading BSM strategy. Yosef held business development, sales and channel development positions at New Dimension Software, NetManage and CabiNet. Yosef received his BA in Economics from Yeshiva University, his M.S.M. from Boston University/Ben-Gurion University and did post master studies at the Recanati School of Business at Tel-Aviv University and the Wharton School of Business. He also passed FINRA Series 7 and 79 exams.

Yosef lives in Israel with his wife Dina, and their four children. In his spare time he explores single-track on his mountain bike and is an avid Crossfitter.

Amnon Drori

Amnon Drori - VP Worldwide Sales


Amnon brings to Panaya over 18 years of international experience in sales, business development and field marketing in both hardware and software IT markets. Amnon held senior international marketing, channel development and sales positions in the IT, Internet and telecommunication industry. Prior to joining Panaya, Amnon was Vice President of International Sales and Field Marketing at Zend, the PHP Company and a leader in the open source market. At Zend, Amnon built a multi-million dollar business from the ground up. Before joining Zend, Amnon was a Senior Director of Sales and Marketing at ModusNovo, Ltd and the Senior Business Manager for Europe and Africa for Alvarion (Nasdaq: ALVR), formerly known as BreezeCOM, where he was responsible for establishing and expanding channel distribution, market planning and sales strategy. He has a B.Sc. in Management and Computer Science from the Open University of Tel Aviv.


Mati Cohen - Chief Technology Officer


Mati Cohen has been with Panaya since its inception and is responsible for driving the company's innovation, product strategy, and technologies. Between 2002 and 2006, he was a Senior Project Manager at IBM, where he was responsible for the implementation of large-scale SAP projects. During his extended military service in the Academic Reserve of the Israeli Navy, Mati led innovative and complex award-winning projects. Mati holds a B.Sc. in Industrial Management (Information Systems) from the Faculty of Engineering Sciences at Ben Gurion University.


Omri Zemel - VP Research & Development


Omri has over 14 years of experience in software development. At Panaya he is responsible for R&D, Quality Assurance, and the SaaS hosting site. Between 1998 – 2006, worked for Mercury Interactive (NSDQ:MERQ, acquired by HP). His last role was in the R&D seeding team for innovative new products such as Mercury's world class Change Configuration Management. Before that, he took a leading role in Load Runner, Mercury's leading product. Omri was also a software engineer at Orbotech (NASDAQ: ORBK) building the next generation of Orbotech Computer Aided Manufacturing product. Omri holds a B.Sc. in Computer Science from Ben Gurion University.


Nurit Dor - Ph.D., Chief Scientist


Dr. Nurit Dor is Chief Scientist at Panaya. Nurit has extensive experience in developing academic and industrial program analysis tools. Prior to joining Panaya, Nurit was a Program Analysis Researcher at IBM Haifa Research Lab where she designed and developed new program analysis tools and techniques. While interning at Microsoft Research, she was involved in enhancing a static analysis error detection tool. As project manager and programmer at Log-On Software Ltd, she developed methodologies and tools for Y2K conversion. Responsible for developing Panaya's program analysis technology and maintaining Panaya's thought leadership in both the software industry as well as academia, Nurit has published papers in leading academic conferences on program analysis topics, and won numerous awards for her research. She holds a B.Sc. and M.Sc. Cum Laude in Computer Science from Ben-Gurion University. She received her Ph.D. in Computer Science from Tel-Aviv University.

Ilan Stern

Ilan Stern - VP Human Resources


Ilan has more than 15 years of global HR experience in the High Tech industry that includes HR strategy planning and execution, global staffing, sales force improvement and corporate level change management. Before joining Panaya, Ilan held the position of Head of HR for the Global Sales and Marketing Division in ECI Telecom where he was responsible for Setting and implementing HR strategy for the organization and for building ECI's global staffing practice. Prior to ECI, Ilan served as AVP Global Employment for Comverse, responsible for building up and managing the strategy for recruitment and orientation, relocation, internal mobility and alternative employment solutions. When he joined Comverse, Ilan held the position of HR Director for Comverse Europe. Before joining Comverse, Ilan was VP HR of BRM Capital, where he worked with the VC's portfolio companies, supporting their initial growth. He holds double BA in Psychology and Education from the Bar-Ilan University, Israel.